You want a number. Not a brochure, not a callback, not a two-hour presentation on a Tuesday evening. Just a number, so you can figure out whether a heat pump is a $9,000 conversation or a $22,000 conversation before you invite anyone into your house.

That's a completely reasonable ask, and the honest answer is: yes, you can get most of the way there online. Here's what an online price can actually tell you, what it genuinely can't, and how to use it so you don't waste your time — or ours.

The short version

You can price a heat pump online to a real range in about 60 seconds. Our instant estimate tool asks seven questions about your home and returns Good, Better and Best starting prices for a heat pump, mini-split, furnace or AC install. Those are the same price bands our techs quote from in person.

What that number is not is a contract. The final price gets confirmed at a free in-home visit, because three things decide the real cost of a heat pump install and none of them can be seen through a web form.

What an online estimate gets right

Most of the price of a heat pump install is predictable from a handful of facts about your home. Square footage, the type of system you have now, whether you have usable ductwork, how many zones you need, and which market you're in do most of the work.

In standard Puget Sound markets, a ducted heat pump runs $12,000 to $18,000 installed. Ductless mini-splits run $8,000 to $14,000. Straight replacement of an existing heat pump runs $10,000 to $16,000. Affluent markets like Seattle, Maple Valley or Normandy Park carry a 15-20% premium; luxury markets like Bellevue, Gig Harbor and Fox Island carry 25-35%. Those aren't secrets, and there's no reason to make you sit through a pitch to hear them. If you want the full breakdown, we published it in our Washington heat pump cost guide.

An online estimate slots you into the right band. For budgeting, for a home equity conversation with your bank, or for sanity-checking a bid you already have on the kitchen table, that's genuinely useful.

What an online estimate can't see

Here's where the honesty part comes in. Four things routinely move a heat pump price by thousands of dollars, and every one of them requires eyes on the house.

1. The load calculation

Equipment size is set by a Manual J load calculation, not by square footage. Insulation, window count and quality, ceiling height, orientation, air leakage and your city's winter design temperature all feed into it. Design temperature alone swings 12 degrees across our service area — Olympia is rated at 17°F, Tacoma at 29°F. Two identical 2,000 sq ft homes in those two cities do not need the same equipment.

Guess high and the system short-cycles, dehumidifies poorly and wears out early. Guess low and it runs constantly and still loses ground on the coldest week. Every Varsity estimate includes a real load calculation at no extra cost. A web form cannot do one.

2. Your ductwork

This is the single biggest swing factor. If your ducts are sound and correctly sized, a ducted heat pump is a clean swap. If they're 25-year-old flex duct sagging in a wet crawlspace, or if the return is badly undersized for the airflow a heat pump needs, you're looking at duct modification or replacement — typically $3,000 to $8,000 on top.

Sometimes the right answer flips entirely: if retrofitting ducts into a finished home is going to be invasive and expensive, ductless mini-splits become the smarter buy. That's a judgment call made in a crawlspace, not on a laptop.

3. Electrical

Most homes with a 100-amp panel or larger take a heat pump without any panel work. But a full panel, an old 60-amp fuse box, or a stack of other new loads changes the picture. A panel upgrade is real money and it belongs on the estimate up front, not on a change order after the crew shows up.

4. Where the outdoor unit goes

Setback from property lines, distance from bedroom windows, line-set routing, pad or bracket, and salt-air exposure if you're near the water in Dash Point, Des Moines, Steilacoom or Gig Harbor. Coastal homes benefit from corrosion-resistant coil coatings. None of that shows up in a form field.

Rule of thumb: use an online number to decide whether to move forward. Use an in-home visit to decide what to buy.

Rebates are the other thing you can't price online

Rebate eligibility follows the meter, not the county. PSE offers up to $4,400 toward a qualifying heat pump when it replaces an existing electric or fossil-fuel system, and the exact amount depends on the system you're replacing and the equipment you install. But 16 of the 45 cities we serve aren't on PSE at all — Tacoma, Fircrest, University Place and Fife are Tacoma Power; Seattle is City Light; Gig Harbor and Fox Island are Peninsula Light; Burien, Normandy Park, Renton, SeaTac and Tukwila are split address by address.

So any tool that promises you a specific rebate before knowing who bills your power is guessing. We check the actual utility for your address. Programs change — we confirm your current eligibility and handle the paperwork. One thing worth knowing: from April 2, 2026, PSE rebates require a PSE-certified installer. Varsity is PSE Certified. More detail in our PSE rebate breakdown.

The sequence that wastes the least of your time

  1. Run the online estimate. Sixty seconds, three price tiers, no phone call required.
  2. Decide if the range works. If a ducted system is out of budget, look at a single-zone mini-split or a phased approach. Better to find that out now.
  3. Book the in-home visit. About an hour. A tech measures, checks ducts and electrical, runs the load calc, and asks what actually bothers you about your current comfort.
  4. Get the written proposal. Good, Better, Best. Permits included. Rebate paperwork handled. The 10-year parts and labor warranty in writing.
  5. Compare bids on scope, not just price. Two quotes $4,000 apart usually differ on duct work, equipment tier, or whether permits were included at all.

Be straight with yourself about step 3: an estimate visit is a sales appointment. Someone is coming to your home to present pricing and hopefully earn the job. What you should expect is no manufactured urgency, no discount that evaporates at midnight, and a clear answer if the right call is a repair instead of a replacement.

When you might not need a new system at all

If your existing heat pump is under about 10 years old and the repair costs less than half a replacement, repair usually wins. We'll tell you that. It's a shorter invoice and it's the truth, and honestly it's why people call us back.

Get your number

Start with the instant estimate — seven questions, real prices, no obligation. When you're ready for the confirmed number, request a free in-home estimate or call (253) 785-4622, Monday through Friday, 8 to 6. Federal Way based, owner-operated, and the same people answer the phone after the check clears.